Outdoor Advertising

Outdoor advertising is used to promote or advertise products and services using billboards, storefront signs, banners, wraps, decals, and other forms of signage. Vehicle wraps is a good example of how outdoor advertising works. It is a very effective and inexpensive tool for small companies who are looking to advertise their business in a specific area and within a limited budget. Without signs, it would be hard for customers to find a business or get information regarding products and services.

Outdoor signs are probably the first thing customers see and established an impression about the nature of a business. To leave a good impression on your visitors, you have to display your products, services, pricing etc. in a very attractive and creative way. Information should be displayed in a very simple and conspicuous way so that customers can quickly understand what your business is all about.

It is absolutely imperative for a business, whether small or large, to install signs as a source to build brand identity and authority. To make things simple, you can just visit your city and see what kind of sign boards grab your attention. It will give you a fair chance to develop an understanding of what type of signage would work for your business.

If you are running a business which involves a fleet of vehicles facilitating delivery of products and services, your company’s name, products, services, logo, contact information etc. should be clearly visible on your vehicles. A billboard might cost a handful of money. However, vehicles can be used as cheap mobile billboards.

Billboards are usually used to address a large audience. It is probably hard for small businesses to afford billboards as a source of outdoor advertising. However, a billboard, if designed properly, can be very useful in promoting campaigns, offers, or anything desired.

Banners is another tool to boost up outdoor advertising campaigns. It can be used as both indoor and outdoor signs. You can decide the size and content of banners depending on your requirements. A complete range of outdoor signs can be obtained from signage companies. It is not feasible to make a banner or billboard at home for it requires printing equipment and skills. Therefore, it is advisable to visit a reputable signage company to get perfectly designed outdoor advertising signs.

Despite the unprecedented advancement in technology, these simple outdoor advertising tools to promote products and services remain relevant and effective. So do not miss out the opportunity to promote your business with limited sources.

The Top 5 Gadgets of 2012

Gadgets, gadgets, gadgets. Believe it or not they make the world go round. Whether we love them, hate them, need them, use them, or just plain want them; gadgets are cool. Yes, if nothing else they’re cool! Life can be tough at times and gadgets are there to make things a little easier (and have fun while doing so). It was a real shame to hear “Q” in the new Bond movie, Skyfall, say that gadgets are a thing of the past, part of an “old” generation and have gone out the window for Double “O” agents. Why do that? We want to see a gun doubling up as a homing beacon, or a trip wire dispenser. The bottom line is we all love gadgets and here are few to look out for this Christmas season.

HOME: – liGo BlueWave

Given the popularity of mobile phones, landlines are slowly becoming a thing of the past. But for those unwilling to carry their “hand extensions” everywhere they go so as to not miss a call, need look no further than the new liGo. Connect liGo to your mobile via Bluetooth technology and simply plug-in your landline. Now you can answer up to 3 different mobiles via your home phone (corded or cordless) and make use of dialling out with those 1000′s of unspent inclusive mobile minutes from anywhere in the home. Impressive, right? Especially useful for those of us whose mobile carrier signal suffers severe paralysis anywhere except for the most cumbersome of places. It’s fully iPhone Voice Dial and Siri compatible as well. What more could you ask for?

HEALTH/FITNESS: – Garmin 910XT

Looking to get fit and stay healthy? This little device may quickly become your best friend. Sporting all the goodness of Garmin that runners have come to love, this GPS watch will do more than just track your run. Non-runners, or those keener on other disciplines have swimming or cycling mode fully supported, along with multi-sport and triathlon mode – you’ll be sure to find fitness indoor or out a pleasure whatever the weather. With ANT+ wireless technology you can connect your foot pod or heart rate monitor (HRM) or both if you fancy and get instant feedback on up to 4 different workout statistics at once and full workout review upon completion at your PC. With accurate GPS tracking you’ll soon be pushing yourself harder, faster, and further than you ever have trying out the Xbox Kinect, and be “cool” while doing so. Although it comes with a steep price tag compared to simpler and cheaper models for fitness newbies unsure of whether fitness is for them, it’s a good a multi-sport fitness aid and one you’ll be sure to hold onto for many a year, the 910XT gives great bang for your buck in the long run.

FUN: Archos Gamepad

This 7-inch 1024×600 resolution device is truly built with gamers in mind. Packing Android 4.1 JellyBean straight out of the box, the Gamepad is a fully functioning tablet with a lot of twist. Under the hood, it boasts an impressive 1.5 GHz dual-core processor with a Rockchip RK3066, 1GB RAM, 8GB storage with Micro SD support for more. The major appeal of the device is the built-in dedicated gaming buttons that most console and handheld gamers are used to with controls, buttons and triggers to keep everyone happy. Due on the market at any day, at a possible price tag of just over £100 this is one to look out for. Okay, it’s no PS Vita, but with an Android platform, HDMI port and all things tablet worthy, it’s not trying to be a one trick pony handheld console. An awesome gamer tablet it surely is.

TV: LG EA93 21:9 monitor

For the serious cinematic experience seekers look no further than the LG EA93 21:9 aspect ratio monitor. Sporting 1080p HD resolution but on a massive 2560 horizontal pixel display making it a visual utopia bettering the 16:9 by a mile and then some. Imagine coupling up 2 of these babies via its Dual-Link connectivity and we are talking one major screen viewing area. There’s the standard HDMI, USB 3.0 ports and others, giving you everything you need from a screen. Bear in mind though, it’s not the same height as an IMAX screen, but nothing is, so you’ll still get a little cropping here and there, so be warned. Otherwise, welcome to cinema at home.

PHOTOGRAPHY: Sony NEX-6

Although a love for film and all the darkroom developing fluid goodness that comes with it still has a place in many a heart, there’s nothing like having a good quality digital camera to hand when you want a good photography experience without lugging around your DSLR, and no, an iPhone simply won’t do. As a step between the NEX-5N and NEX-7 the NEX-6 is perfect for those wanting beautiful 16 megapixel photos in a small package. The APS-C sized sensor produces wondrous low light pictures, preferable over the NEX-7′s 24MP offerings, and you can pixel peep til your heart’s content on the flip out screen. Using the same amazing OLED viewfinder found on the NEX-7 and Alpha A99 models, manual focusing is a doddle, whilst if autofocus is your preferred modus operandi then it’s as fast and accurate as you can get in mirror-less technology, even if not quite beating the competition in the higher price bracket. With Wi-fi included in the body, uploading your pics couldn’t be faster or easier, using the PlayMemories app. Using Sony adapters you get compatibility for all your Alpha, Leica and third-party Tamron/Sigma lens offerings, meaning you can use your favourite lenses as usual just on a smaller scale.

So there you have it! A little something for everyone to dip their hands into. One thing’s for sure with these gadgets, you don’t know what you’re missing out on until you’ve tried them so jump on board, the ride is wild!

Wireless Networking, Part 1: Capabilities and Hardware

Wireless Networking, Part 1: Capabilities and Hardware

These days it isn’t uncommon for a home to have multiple personal computers, and as such, it just makes sense for them to be able to share files, as well as to share one Internet connection. Wired networking is an option, but it is one that may require the installation and management of a great deal of wiring in order to get even a modestly sized home set up. With wireless networking equipment becoming extremely affordable and easy to install, it may be worth considering by those looking to build a home network, as well as by those looking to expand on an existing wired network.

The first installment in this two-part series of Tech Tips will provide an introduction to the basic capabilities and hardware involved in wireless networking. Once that foundation has been established, we’ll take a look at a few setup and security related considerations that should be addressed once the physical installation is complete.

Capabilities

The basic standard that covers wireless networking is the Institute for Electrical and Electronics Engineers’ (IEEE) 802.11, which is close kin to the wired Ethernet standard, 802.3. Many people will recognize 802.11 more readily when accompanied by one of three suffixes (a, b, or g), used to specify the exact protocol of wireless networking.

The 802.11a protocol first hit the scene in 2001, and despite a small surge in recent popularity, it is definitely the least common of the three at this time. The signals are transmitted on a 5 GHz radio frequency, while “b” and “g” travel on 2.4 GHz. The higher frequency means that the signal can travel less distance in free space and has a harder time penetrating walls, thus making the practical application of an 802.11a network a bit limited. The maximum transfer rate, however, is roughly 54 Mbps, so it makes up for its limited range with respectable speed.

As mentioned, 802.11b and 802.11g networks operate on a 2.4 GHz radio band, which gives a much greater range as compared to 802.11a. One downside to being on the 2.4 GHz band is that many devices share it, and interference is bound to be an issue. Cordless phones and Bluetooth devices are two of many items that operate at this frequency. The range of these two protocols is about 300 feet in free air, and the difference between the two comes down to speed. 802.11b came first, released back in 1999, and offers speeds up to 11 Mbps. 802.11g first appeared in 2002 and it is a backwards compatible improvement over 802.11b and offers speeds up to 54 Mbps.

On top of these protocols, some manufacturers have improved upon the 802.11g standard and can provide speeds of up to 108 Mbps. This doesn’t involve a separate protocol, but just a bit of tweaking in areas like better data compression, more efficient data packet bursting, and by using two radio channels simultaneously. Typically, stock 802.11g equipment is not capable of these speeds, and those interested need to shop for matched components that specify 108 Mbps support. I say “matched components” as this is not a standard protocol and the various manufacturers may take different approaches to achieving these speeds. In order to ensure the best results when trying to achieve these elevated speeds, components from the same manufacturer should be used together. For instance, only Netgear brand network adaptors rated for 108 Mbps data transfer should be used with something like the Netgear WG624 wireless router (http://www.geeks.com/details.asp?invtid=WGT624NAR).

Considering your typical broadband Internet connection is going to offer data transfer rates of 10 Mbps or less, it can be seen that even 802.11b would be more than adequate if you just want to surf the web. Sharing files on your LAN (Local Area Network) is where the faster protocols will really make a difference, and comparing the prices of 802.11b and 802.11g components may show that there is little to no difference in selecting a “g” capable device over a comparable “b” capable device.

Hardware

Access Point – Wireless Access Point (WAP) is the central device that manages the transmission of wireless signals on a network. A base access point may be capable of handling up to 10 connections, and more robust APs may be able to manage up to 255 connections simultaneously. The D-Link DWL-1000AP+ (http://www.dlink.com/products/?pid=37) is an example of a wireless access point capable of 802.11b transmissions.

Router – In somewhat technical terms, a router is a network device that forwards data packets. It is generally the connection between at least two networks, such as two LANs, or a LAN and ISP’s (Internet Service Provider’s) network. For our purposes, and for the sake of simplicity, a wireless router is basically an access point with the added feature of having a port for sharing a broadband Internet connection. The D-Link AirPlus G (http://www.geeks.com/details.asp?invtid=DI524-R&cat=NET) is an 802.11g capable router that provides access for numerous wireless connections and four hard-wired connections to one WAN (Wide Area Network Internet) connection. A typical router for home use will generally cost less than an access point, and via settings within the firmware, can be used as just an access point anyway. Wired or wireless, all the computers using the router can share files over the network, as well as sharing a broadband internet connection. Communication between wireless computers (or a wireless computer and a wired computer) will max out at 54 Mbps, while communication between wired computers will take full advantage of the 100 Mbps provided via the 802.3 protocol.

Network Adaptor – A network adaptor is required for every computer that you would like to be connected to the wireless network. Many laptops, such as this Sony Centrino 1.5 GHz (http://www.geeks.com/details.asp?invtid=PCGZ1RA-R&cat=NBB) now include a wireless adaptor built in, so no extra hardware is needed. For those with systems that don’t have wireless capabilities built in, adding them is fairly simple, and can be done using a variety of connections. Desktop computers can go wireless by adding a PCI slot network adaptor such as the 802.11g capable D-Link DWL-G510 (http://www.dlink.com/products/?pid=308). Notebook users can easily add wireless connectivity by using a PCMCIA adaptor, such as this 802.11g capable device (http://www.geeks.com/details.asp?invtid=PBW006-N&cat=NET). And for truly convenient plug-n-play connectivity to wireless networks, USB adaptors such as this 802.11g capable dongle (http://www.geeks.com/details.asp?invtid=80211GWUD&cat=NET) are available.

Antenna/Extender – These items are not essential, but given the specifics of a wireless environment, they may be helpful. Devices such as the Hawking Hi-Gain Antenna (http://www.geeks.com/details.asp?invtid=HAI6SIP-N&cat=NET) or the Super Cantenna (http://www.geeks.com/details.asp?invtid=SCB10&cat=NET) serve the purpose of increasing the wireless signal strength, and therefore extend the range of a given wireless network. Not only can a large area of open space be covered, but the signal quality may be improved in structures with walls and floors that obstruct the signal transmission.

Final Words

In this Tech Tip, we took a look at the basics of wireless networking as it relates to capabilities and hardware. In the second part of this two-part series, we will look at some of the basic setup and security considerations that should be addressed. The physical installation of a wireless network may be exponentially easier than a wired network, but the more difficult part is setting up the software and security to make sure everything stays up and running without incident.

Dress Code for a Limo Chauffeur

A Chauffeur dress code is a set of rules controlling what garments may be worn by a limousine driver. These rules are determined by the limousine company that employs the driver. They may set preference colors for suits, provide some uniforms or specific clothes for the driver to wear. However, chauffeur dress code has some universal rules that must be followed if your employee does not say otherwise.

Let’s look at the chauffeur dress code and what items should be worn by a male chauffeur.

Neck: For corporate runs and night outs tie is optional. However, a tie is required for weddings, graduations and other formal occasions. Bow ties are acceptable but are unusual. The top button of the collar of the shirt must be done up.

Overcoat can be worn if weather requires. Do not put overcoat over a single shirt. Wear a suit or a dark jacket.

Suit Jacket: Plain black suits are the preferred option for most limo operators, but any good quality dark suit is suitable too. Your limo company may have a color preference for a suit.

Shirt: Collared dress shirt is a necessity. It must be clean and well pressed. White is the universally preferred color for weddings and graduations, and other special occasions. For night outs your chauffeur could be dressed in black elegant shirt too. Any good quality white / black shirt will look good and elegant. Avoid button down collars.

Pants: Suit Pants that must match the jacket. Of course, preference for black if not specified otherwise.

Socks: Black or the same color as your suit. If not, at least same darkness as the suit. No logos, images of prints should be visible.

Footwear: Dress Leather Pumps. Preferably black, laced up. Note: people sometimes judge you by your shoes. It is a good idea to invest in good leather shoes and clean them every day.

Rings: A wedding or engagement ring is always allowed. Other rings should be kept away.

Belt: Leather belt that match your suit. No big belt buckles with logos or symbols.

The purpose of chauffeur dress is to represent the company and to make your customers feel in good hands. By following this dress code you will look professional and trustworthy from the second you step out of the limousine. However, the chauffeur needs much more than only to follow the dress code to impress the customers. On the other hand, a good first impression always helps.